05-Jul-24 12:00

Ajay Bangia, Global Scale Lead, Ipsos UU (Understanding Unlimited)

Today, Enterprise Explores the Ipsos 2024 AI Monitor report and whether we should or should not fear a future with artificial intelligence. This is the third edition of the annual report, and the survey was conducted in 32 different countries. The focus this year was on the changing attitudes among individuals and businesses towards usage of AI, where AI will have the biggest impact, and what a future with AI will look like to Malaysian businesses.  

The key findings from the report include: 

Humans are viewed as more likely to discriminate than AI. In 29 out of the 32 countries surveyed, more people think humans will discriminate against other people than AI will.

AI is expected to make disinformation worse. 37% on average think AI will make disinformation on the internet worse, while 30% think it will be better. In three countries – Sweden, Australia and New Zealand – a majority think it will make disinformation worse.

By a 2 :1 margin, people are more likely to think AI will make their job better, although there are concerns: 36% expect AI to replace their job in the coming years.

Knowledge about AI is the highest among the young. Sixty-seven per cent across 32 countries say they have a good understanding of AI. This rises to 72% for Gen Z and 71% for Millennials 71%, while only 58% of Baby Boomers say they have a good understanding of AI.

Despite that, levels of awareness are still evolving, with only 52% globally say they know what products and services use AI.

In today's conversation, we'll dive further into those findings as well as how businesses in Malaysia can possibly leverage them moving forward, whether it's for employee management, product development, or customer marketing.