KFC Holdings (M) Bhd's pre-tax profit for the financial year ended Dec 31, 2010 rose to RM221.83 million from RM190.015 million in the same period last year.

Its revenue increased to RM2.522 billion from RM2.297 billion previously, it said in an announcement to Bursa Malaysia.

KFC said the improved revenue was primarily due to its continuing strategy of network expansion and effective marketing programmes.

'The better profit in the current quarter was primarily attributed to the higher throughput and better cost efficiencies from its KFC restaurants business and the inclusion of a net surplus from revaluation of properties of RM6.76 million,' it said.

The company said it would continue to implement its plan of increasing the restaurant network, expanding business activities, developing better cost efficiencies and improving productivity at all its restaurants, manufacturing and production facilities.

'The company is confident of maintaining the company's current growth trend for the year,' it said. -- BERNAMA