Mamee-Double Decker (M) Bhd's pre-tax profit was down to RM52.5 million for the financial year ended Dec 31, 2010 from RM55.6 million for the same period previously.

Its revenue however, rose to RM482.5 million, from RM411.6 million previously.

The company said in a statement today, the higher revenue was attributed to its stronger distribution network locally and overseas, as well as effective advertising and promotional activities during the year.

Meanwhile, group managing director Datuk Pang Tee Chew said, financial year 2010 was a momentous one for the company as it launched three new products and strengthened distribution channels in the domestic and foreign markets to achieve deeper penetration.

He added that the company's overseas revenue grew at a quicker pace of 20 per cent year-on-year, with the highest growth noted in Australia, its largest export market. -- Bernama