Bursa Malaysia Stock Watch

Media (Neutral NEW) - 2012 to be a quiet year

kltrader
Publish date: Tue, 06 Mar 2012, 10:34 AM
kltrader
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Media (Neutral NEW)
2012 to be a quiet year
  • Adex growth to moderate' Jan-12 Adexfell by -10.2% YoY, continuing the downwards trend in Adex growth.
  • We believe that Adex growth will only pick up when there is more clarityon the global macro outlook, which in turn will reinforce confidence inbusinesses to invest in Adex.
  • Newspaper Adex dominates' The overallAdex market is worth ~RM8.3bn and newspaper medium still commands the lionshare, making up ~53%.
  • TV Adex is catching up' The nextbiggest Adex market is the FTA TV segment with 36% (~RM3bn) of the total Adexmarket. FTA TV Adex has been gradually increasing its share in the industryover the years because of growing affluence in the population whereby ~90% ofthe ~6.1m Malaysian household owns a TV.
  • With slowing Adex growth and lack of confidence within the businesscommunity to commit on additional Adex spending, we are NEUTRAL on the sector.
  • Hence, we initiate coverage on:
    • Media Prima with aSELL at TP: RM2.34;
    • Star with a HOLD atTP of RM3.27; and
    • MCIL with a HOLD atTP of RM1.26

Source: HLIB Research 6 March 2012
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