MSWG前线把关
首要媒体电视购物销售大跌/前线把关
首要媒体（MEDIA）股东大会
提问：
生活电视家庭购物频道WOWSHOP，近年来销售额大幅下降，具体如下。（来源：24年报第148-149页和2023年报第175-176页）
a）过去三年销售趋势下滑的原因是什么？WOWSHOP使用哪些关键财务指标来决定其核心电视广告业务和数字电子商务业务的永续性？
b）相对于非高端产品，高端产品占总销售额的百分比是多少？过去一年中，高端产品和非高端产品的销售业绩，是否有任何显著的趋势或变化
c）自2023年1月推出以来，TikTok Shop的销售额占总销售额的百分之多少？自TikTok Shop扩张以来，在线销售额与电视销售额相比是否有明显增长？
d）总销售额中有多少百分比来自回头客？是否有特定的产品类别或细分市场中忠诚客户对销售额有Judaism的贡献？
e）WOWSHOP的另一项努力是通过与公积金局、农民组织委员会（LPP）和三星等客户合作，扩大非产品收入。请介绍一下与上述三家客户合作采取了哪些具体举措。
https://www.enanyang.my/名家专栏/首要媒体电视购物销售大跌前线把关
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