Photo by Zahid Izzani/The Edge

KUALA LUMPUR (Feb 5): Direct selling health and wellness products company DXN Holdings Bhd has entered into the Brazilian market with its Sao Paulo office starting operations next month.

In a statement on Monday, DXN executive chairman and founder Datuk Lim Siow Jin said the group is optimistic about Brazil's growth prospects, underscored by its population of over 210 million and increasing urbanisation.

“Our strategic entry into Brazil is aimed at leveraging the strong brand presence and success DXN has achieved in Mexico, Peru, Bolivia and Columbia," Lim said in the statement.

DXN said the group is actively in the process of establishing another branch office in Brazil, as part of its strategic effort to expand its market presence in the country.

He said its marketing strategy allows its global members to grow their business in any countries DXN operates in without geographical constraints.

"We are confident about the potential our members have in expanding into Brazil. So far, DXN has successfully registered 10 products, which are already approved for the Brazilian market," he said.

To support DXN’s growth in the Latin America region, the group’s second production facility in Mexico is now operational, with a size 2.8 times that of the first. It is involved in manufacturing coffee products, food supplements and beverages.

The group has strengthened its network there to 3.6 million members since DXN's 2004 entry into Latin America, the statement said.

Sales from the region have been instrumental in DXN’s revenue growth, accounting for 60% of total revenue for the nine-month financial period ended Nov 30, 2023.