LONDON - Britain's competition regulator said on Friday it has accepted a revised offer from Google of commitments relating to its plan to ban third-party cookies that advertisers use to track consumers.

The Competition and Markets Authority (CMA) has been investigating Alphabet Inc's Google's plan to cut support for some cookies in Chrome - an initiative called the "Privacy Sandbox" - because it is worried it will impede competition in digital advertising.

The CMA said it has now secured legally binding commitments from Google to address competition concerns.

  - Reuters