[投资家喻户晓的全球著名企业]
研究巴菲特长期持有的8家公司股票:可口可乐,吉利,美国运通,富国银行,联邦住宅贷款抵押公司,迪斯耐,麦当劳,华盛顿邮报等,可以发现,几乎每家都是家喻户晓的全球著名企业,而且持有时间都在3年以上。提起“可口可乐”,凡是喜欢饮料的人都知道,它是全球最大的饮料公司,在全世界的每一个角落都出售可口可乐,每一个运动场的小摊上,加油站的小椐枱上,电影院,超级市场,饭店旅馆,酒吧宾馆等等各式各样,大大小小的椐枱上都可以见到可口可乐的影子,仅管一般人很难区分可口可乐与百事可乐以及其他同类饮料的口味,但“可口可乐”这个品牌已经深入人心,只要人们想要来一杯碳酸饮料,自然就会选择可口可乐。它所生产的碳酸饮料随处可见,也不复杂,人们很容易了解其产品性能和生产过程,人们天天都可以在日常生活中接触或使用其产品。“吉利”则是全球便利刮胡刀市场上领先的品牌,世界上所有长胡子的男人以及他们身边的女人都会知道吉利刮胡刀,仅管全世界生产刮胡刀的企业数以万计,但全世界将近60%的使用刮胡刀的男人都会选择“吉利”这个品牌。其方便,舒适,耐用成为男人的综爱之物。
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James Ng
If you study Buffett’s long-held 8 company stocks: Coca Cola, Gillette, American Express, Wells Fargo Bank, Federal Home Loan Mortgage Company, Disney, McDonald's, Washington Post, and etc, then it can be found that almost every brand is a household name known globally, and holding time are more than 3 years. If "Coca-Cola" is mentioned, everyone who likes to drink knows that it is the world's largest beverage company. Coca-Cola is sold in every corner of the world, on every stadium's stalls, on petrol stations, on theaters, in cinemas, Supermarkets, hotels, bars, guest houses, and etc. Coca-Cola's shadow can be seen on large and small platforms. It is difficult for ordinary people to distinguish between the tastes of Coca-Cola and Pepsi and other similar drinks, but “Coca Cola” the brand is already firmly rooted in people's hearts. If people want a carbonated drink, they will choose Coca-Cola. The carbonated beverages it produces are everywhere and easily found. It is easy for people to understand Coca-Cola product and production process. People can touch or use their products in daily life everyday. Gillette is the global leading brand in the razor market. All the men in the world and the women around them know Gillette brand. Tens of thousands of companies are producing razors around the world. But nearly 60% of men around the world who use razors will choose the Gillette brand. Its convenience, comfort and durability have made it became men's favorite.
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James Ng
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