Decent net dividend yields of 3.3%-3.8%. Hai-O has been constantly liquid with a net cash position. Low capex and advertising costs are one of the main reasons for this as the company requires low outlet expansions unlike other retail businesses. In addition, Hai-O's stockists bear the cost of opening of stockist stores, hence saving the company from capex and maintenance costs. We believe the cash pile from its operating  activities will continue to stay strong in FY13-14E at 33.4m-38.5m, leading to likely FY13-14E NDPS of 8.09-9.34 sen.

Potential corporate exercise. Based on its historical corporate exercise practice, the company could likely issue a bonus and share dividend ahead. The company has been stacking up its retained earnings, which is currently 25% more than its share capital. Thus, we are expecting a 1-for-5 bonus issue as the company will still have a 1:1 retained earnings ratio to its share capital after that. In addition, the company has been buying back its own share and we believe a share dividend is also likely. A new bonus issue should increase the trading activities of the stock. For instance, after the announcement of a bonus issue in Dec 2009, the share price went up 55% while the trading volume increased about 2.0 times within a 3-month period.

Well-built distributor force. In Malaysia, the Malay population make up about 55% of the total population and it is also the highest growth segment compared to the other ethnic groups. Hence, the Malay population contributes a lot to the total private consumption growth in the country. Hai-O has leveraged on this factor in its MLM sales force whereby the majority of its current distributors consists of the Malay ethnic group (>80%), which should ensure a sustainable earnings returns to the group going forward.

Initiating coverage on Hai-O Enterprise Bhd with an OUTPERFORM rating and a fair value of RM2.90.We have applied a 12.8x Fwd. PER (representing +1.0 standard deviation above Hai-O's 2-year average Fwd. PER) on our FY14E EPS of 22.64sen. The targeted Fwd. PER of 12.8x is reasonable given Hai-O's still strong growth rates  in FY13E and FY14E. However, it is still marginally below the industry's average 1-Year Fwd. PER of 17.0x, which we think is fair due to the volatility in the group's earnings in recent financial years. Our fair value implies a 16.5% upside to the current share price and total return of 20.3%. Hence, we assign an OUTPERFORM rating on the stock.

Source: Kenanga