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Prasarana sells naming rights to LRT and Monorail train stations – AirAsia-Bukit Bintang

Tan KW
Publish date: Tue, 13 Oct 2015, 02:11 PM
Tan KW
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AirAsia-Bukit Bintang Station

In a bid to increase revenue outside of its regular fares, Prasarana Berhad has introduced a new “Station Naming Rights Programme” to allow corporations and brands the opportunity to rename and rebrand any one of its train stations here, for a fee.

According to The Star, the naming rights can cost up to RM3 million for a three-year period, depending on how much change is required to the station.

The programme is also considered to be in line with Prasarana’s plans to further encourage the use of public transport by the public, given the improved services and facilities that come with the rebranding and upgrading of its train stations.

Prasarana president and group CEO, Datuk Azmi Abdul Aziz said, “this innovative and mutually beneficial partnership will result in better services and facilities for everyday commuters along the Rapid KL network, while partners can benefit from new exposure and consumer engagement opportunities.”

Thus far, AirAsia Berhad has already unveiled its first station of the kind, the AirAsia-Bukit Bintang station – formerly known as the Bukit Bintang monorail station.

LRT rail pix Bernama

It’s reported that the next companies to do so will be Bank Rakyat and Suez Capital – both believed to have signed deals to rebrand the Bangsar and Universiti LRT stations, respective. The former will become known as the Bank Rakyat-Bangsar station, while the other the KL Gateway-Universiti station.

Prasarana revealed that there has since been much interest from various brands looking to get involved in its Station Naming Rights Programme, having garnered interest from several unnamed telecommunications, retail, property and travel outfits.

 

http://paultan.org/2015/10/12/prasarana-sells-naming-rights-to-lrt-and-monorail-train-stations-airasia-bukit-bintang-station-now-open/

Currently, Prasarana owns and operates 49 LRT stations, 11 monorail stations, and seven bus rapid transit stations. A further 25 LRT and 31 MRT stations will be added to the tally come 2017, in conjunction with the completion of the LRT extension project and Line 1 of the MRT projects..
MUMBAI: AirAsia India has announced its association with Indian Super League (ISL) franchise Northeast United Football Club as a sponsor. AirAsia said that it has a tradition of promoting sports and this association signifies the brand’s testament towards appreciating sporting talent. The Northeast region of India has traditionally been the hotbed for football in the country. Supported by John Abraham, the Northeast United Football Club is known for its inclusiveness, emerging young talent and passion. The association also accentuates AirAsia’s effort to recognise the strengths and potential of sportsmen and provide encouragement to the players. John Abraham Northeast United Football ClubAirAsia India CEO, MD Mittu Chandilya said, “We are extremely interested in the development of North East. The initial signs that we have received in the market have been very encouraging. Our association with football connects us back to AirAsia’s association with Queens Park Rangers and our love for the sport. Abraham has been a great personal friend and we are very happy to come together with him this way and support his energetic team. We believe that anything that goes to the grass root level in enabling local development in a region like North East is something we should stand for. Sports is an important thing that AirAsia has constantly been supporting. I am extremely happy about associating with NEUFC as we believe that coming together with a true partner who understands our business gives us a platform to do wonders. Let’s football!” Indian actor/producer, and owner of North East United Football Club John Abraham said, “Sport and travel both have a unique power to reach people and bring them together. We are delighted that AirAsia will be supporting us this season and I look forward to further strengthening our relationship in the coming years. My good friend Mittu and I will be watching the games together in Guwahati. We think very similarly about the development of football and passion we have for the North East sector. I am thrilled about working with his dynamic team and a brand like AirAsia to do some great things with NEUFC.” AirAsia India currently has Bengaluru, Kochi, Goa, Chandigarh, Jaipur, Pune, Vizag, New Delhi, Guwahati and Imphal in its network of destinations.
 
Read more at: http://www.televisionpost.com/news/airasia-india-joins-isls-northeast-united-fc-as-sponsor/ | TelevisionPost.comMUMBAI: AirAsia India has announced its association with Indian Super League (ISL) franchise Northeast United Football Club as a sponsor. AirAsia said that it has a tradition of promoting sports and this association signifies the brand’s testament towards appreciating sporting talent. The Northeast region of India has traditionally been the hotbed for football in the country. Supported by John Abraham, the Northeast United Football Club is known for its inclusiveness, emerging young talent and passion. The association also accentuates AirAsia’s effort to recognise the strengths and potential of sportsmen and provide encouragement to the players. John Abraham Northeast United Football ClubAirAsia India CEO, MD Mittu Chandilya said, “We are extremely interested in the development of North East. The initial signs that we have received in the market have been very encouraging. Our association with football connects us back to AirAsia’s association with Queens Park Rangers and our love for the sport. Abraham has been a great personal friend and we are very happy to come together with him this way and support his energetic team. We believe that anything that goes to the grass root level in enabling local development in a region like North East is something we should stand for. Sports is an important thing that AirAsia has constantly been supporting. I am extremely happy about associating with NEUFC as we believe that coming together with a true partner who understands our business gives us a platform to do wonders. Let’s football!” Indian actor/producer, and owner of North East United Football Club John Abraham said, “Sport and travel both have a unique power to reach people and bring them together. We are delighted that AirAsia will be supporting us this season and I look forward to further strengthening our relationship in the coming years. My good friend Mittu and I will be watching the games together in Guwahati. We think very similarly about the development of football and passion we have for the North East sector. I am thrilled about working with his dynamic team and a brand like AirAsia to do some great things with NEUFC.” AirAsia India currently has Bengaluru, Kochi, Goa, Chandigarh, Jaipur, Pune, Vizag, New Delhi, Guwahati and Imphal in its network of destinations.
 
Read more at: http://www.televisionpost.com/news/airasia-india-joins-isls-northeast-united-fc-as-sponsor/ | TelevisionPost.comAirAsia India joins ISL’s NorthEast United FC as sponsor Posted on: 12/10/2015 06:16 PM TelevisionPost Team Share on facebook Share on twitter Share on email Share on print More Sharing Services MUMBAI: AirAsia India has announced its association with Indian Super League (ISL) franchise Northeast United Football Club as a sponsor. AirAsia said that it has a tradition of promoting sports and this association signifies the brand’s testament towards appreciating sporting talent. The Northeast region of India has traditionally been the hotbed for football in the country. Supported by John Abraham, the Northeast United Football Club is known for its inclusiveness, emerging young talent and passion. The association also accentuates AirAsia’s effort to recognise the strengths and potential of sportsmen and provide encouragement to the players. John Abraham Northeast United Football ClubAirAsia India CEO, MD Mittu Chandilya said, “We are extremely interested in the development of North East. The initial signs that we have received in the market have been very encouraging. Our association with football connects us back to AirAsia’s association with Queens Park Rangers and our love for the sport. Abraham has been a great personal friend and we are very happy to come together with him this way and support his energetic team. We believe that anything that goes to the grass root level in enabling local development in a region like North East is something we should stand for. Sports is an important thing that AirAsia has constantly been supporting. I am extremely happy about associating with NEUFC as we believe that coming together with a true partner who understands our business gives us a platform to do wonders. Let’s football!” Indian actor/producer, and owner of North East United Football Club John Abraham said, “Sport and travel both have a unique power to reach people and bring them together. We are delighted that AirAsia will be supporting us this season and I look forward to further strengthening our relationship in the coming years. My good friend Mittu and I will be watching the games together in Guwahati. We think very similarly about the development of football and passion we have for the North East sector. I am thrilled about working with his dynamic team and a brand like AirAsia to do some great things with NEUFC.” AirAsia India currently has Bengaluru, Kochi, Goa, Chandigarh, Jaipur, Pune, Vizag, New Delhi, Guwahati and Imphal in its network of destinations.

Read more at: http://www.televisionpost.com/news/airasia-india-joins-isls-northeast-united-fc-as-sponsor/ | TelevisionPost.com
 
 
 
 
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Be the first to like this. Showing 4 of 4 comments

eftee

They are going to confuse man many people - travellers

2015-10-13 15:10

tony89

wondering why they need this? as advert? 3mil for 3 years

2015-10-14 05:31

Lollipot Anison

Yea stupid. I went bangsar and it was named bank rakyat - bangsar

2015-10-14 08:12

AyamTua

wakikiki wahihihi kikikiii

2015-10-14 08:21

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