Ms. Tan Mei Xuan ("Ms. Tan") is a seasoned entrepreneur with over 14 years of experience in brand development and transformation. She is currently the Founder and Principal Brand Strategist of Dear Hustlers Enterprise, the advisor for Paywatch Malaysia Sdn. Bhd. and the Founder and Chief Executive Officer (CEO) of Criously Sdn. Bhd.. In these roles, she led multi-sector brands across diverse industries and stages. Her expertise spans strategic governance, stakeholder management, and the implementation of innovative growth strategies. Previously, Ms. Tan was the Founder and CEO of Lovelife Technologies Sdn. Bhd., (owner and operator of beauty e-commerce platform, Favful) from 2015 to 2022, which she successfully exited by disposing of her shareholdings in 2022.

In addition, her wealth of experience positions her as a mentor and advisor for various organisations, including 500 Global, Mentorcam, the Founder Institute and the Chinese Chamber of Commerce & Industry of Kuala Lumpur & Selangor (KLSCCCII).

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