DATO' SRI CHIANG FONG SENG

Malaysia

Male

38

Executive Vice Chairman

Executive

1. Degree - Bachelor of Commerce [University of Melbourne, Australia]

Dato' Sri Chiang Fong Seng is a forward-looking man who spearheaded Bonia Corporation Berhad's acquisition of Braun Buffel Southeast Asia in 2012 and, subsequently, shares from the brand's principal company in Germany, he helms the business and brand direction of 3 major brands under the Bonia Group: Braun Buffel, Bonia and Renoma Paris. Today, under his leadership, the 3 brands boast over 150 points of sales globally.
He joined Bonia Group in year 2008 initially as Personal Assistant to the Founder and Group Executive Chairman, from whom he learnt the trade from managing factory supply chains to product design, sales, marketing and business development. His responsibilities were expanded across Bonia Group over the years with his involvement in the Groups strategic planning and sustainability initiatives. On 01 April 2023, he assumed the role of Group Executive Director/Chief Executive Officer (also known as Group Executive Director/CEO of Bonia Group.
A visionary leader who has served the Bonia Group for over 15 years, he was instrumental in transitioning Bonia from a product-driven brand to a lifestyle-orientated one, increasing the relatability of the brand and range of products it can offer, keeping them relevant through evolving lifestyle and design trends.
He is a staunch supporter of brands and talents that add value to the community. He was appointed as a Committee Member of Federation of Malaysian Fashion Textiles and Apparel (FMFTA) since its launch in October 2019, and holds the position as Treasurer.
He was conferred Darjah Kebesaran Sultan Ahmad Shah Pahang Yang Amat Di Mulia - Peringkat Pertama Sri Sultan Ahmad Shah Pahang (SSAP) which carries the title Dato' Sri in year 2013.

Dato' Sri Chiang Fong Seng has family relationships with Chiang Sang Sem, Datuk Chiang Heng Kieng, Dato' Sri Chiang Fong Tat, Chiang May Ling, and Chiang Fong Xiang (all are Directors/Alternate Director of Bonia Corporation Berhad)

Bonia Corporation Berhad: Direct interest - 6,148,014 ordinary shares