MISS LEE SOR PHAIK

Malaysia

Female

54

Chief Executive Officer

Ms. Lee ("Joanne Lee") brings with her over 30 years of professional experience across various industries from property development, construction, manufacturing, food & beverage, hospitality, retail, gaming & leisure, and healthcare & agriculture.
Graduated from the National University of Malaysia, specialising in the Bachelor of Business Administration, Ms. Joanne Lee served in multinational and public listed companies such as Fujitsu, Lion Group, and Lafarge Roofing. Backed by strong business acumen, she solidified her expertise in the marketing and sales, business development, procurement, purchasing, and trading. Her career spanned across various industries such as Deputy Chief Executive Officer of Tropicana Corporation Berhad, Head of Procurement for IGB Berhad, General Manager of Nam Fatt Marketing Sdn Bhd as well as Chief Operations Officer of Food & Beverage division at TT Resources Bhd. She has successfully set up, established, and centralised all group sourcing as well as procurement activities which have led to significant cost savings and quality delivery.
Ms. Joanne Lee has played an integral role in the growth and expansion of Tropicana Corporation Berhad since 2010. With the support of Tropicana management team, she led the Marketing & Sales division and Business Development division by strategically leading all sales, marketing, and business development activities locally and internationally. Her leadership qualities, agility, and foresight contributed to customer care & engagement exercise and brand enhancement & marketing campaigns.
Currently, Ms. Joanne Lee is appointed as the CEO of Kerjaya Prospek Property Berhad. Together with the management team, Ms. Joanne Lee will helm the growth and evolution of the Group, providing robust transformation strategy to drive more value and returns.
She is also a member of the Malaysian Institute of Purchasing and Materials Management and Building Materials Distributors Association of Malaysia.