Another decent SaaS company even with unstable earnings. Strong connection with local content creators and also international media publishers. Risk factor would be competition within the digital advertising industry. Which is Google with its proprietary advertising network and AdSense
"Alphabet has benefited from the general return of ad spend to the market and especially the balance of that return, which is more focused on digital channels than pre-pandemic," said Tom Johnson, chief digital officer at WPP Mindshare.
Alphabet said revenue from Google advertising rose nearly 70% to $50.44 billion during the second quarter ended June 30.
A decent small cap to own but be mindful of the risks involved as a result of the intense competition and lack of market share thanks to Alphabet Inc.
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