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Posted by UMNO2HANGUS > 2013-11-08 12:59 | Report Abuse
What's happening in Utusan? Does the paper accord the same journalistic treatment to other products and advertisers or is it just targeting and being hard only on the GLCs? Poser over Utusan’s GLC bashing ShareThis Posted on 07/11/2013 - 20:00 Hazlan Zakaria PETALING JAYA: Media monitor Centre for Independent Journalism (CIJ) has questioned Malay-daily Utusan Malaysia's editorial bent in its recent articles seen as bashing government-linked companies (GLCs) for not taking more advertisements in Malay language newspapers. "I can't say with certainty... what's happening in Utusan, but it made me ask this question: does Utusan accord the same journalistic treatment to other products and advertisers or is it just targeting and being hard only on the GLCs?" said CIJ chief executive Masjaliza Hamzah. Masjaliza was commenting on reports accusing Utusan of GLC bashing which may conflict with its objectivity as the daily itself is one of the Malay newspapers it complains of being given the short end of the advertising stick by the corporations involved. Indeed, Utusan was at the centre of controversy when Prime Minister Datuk Seri Najib Razak had said during a speech officiating at the daily's new building that GLCs and government departments should advertise more in the paper to help it make ends meet. The Prime Minister's Department, however, backtracked slightly in a parliamentary answer recently, explaining that the prime minister just wants GLCs and departments to advertise in mainstream media to reach more of the rakyat with policy explanations. The matter puts a tinge on its editorial objectivity, in the context of Utusan’s tiffs with an oil and gas GLC over lack of contracts to Malay contractors and a leading budget airline over its official’s criticisms of the paper’s alleged right-wing stand. She said that the decision to send reporters to write about any issue or to publish any article in any media must chiefly depend on the news-worthiness of the issue and public interest in it. "So, if there are any exposés on wrongdoings in any GLC, it is logical for it to make the front page in a newspaper or is the main breaking news story with multiple follow-ups for online news portals." In fact, she said that if it doesn't make the front page, readers need to ask why because it is clearly a matter of public interest. Masjaliza also contended that media reporting on news by companies which potentially are its advertisers is not wrong, but cautioned that this is in context of having strong journalistic practice and editorial direction in place. "What goes against principles of journalism is when the reports are factually unsound, unfair and inaccurate.” “The decisions to run them are based on advertising concerns and influenced by the advertising department in the media, rather than journalistic reasons," she said. As for Utusan being a "champion" for the Malays, she believed that this must be taken with a healthy dose of salt against the backdrop of the daily's professed role as a bastion of journalism and nation building. "While the readers may be predominantly Malay, if Utusan calls itself a newspaper rather than a newsletter for the Malay community or for Umno, then it should practise journalism, which means fair treatment on all issues for all parties.” Utusan should not forget that it is in Bahasa Malaysia, which is a national language, and in theory, should serve the interest of all Malaysians," said Masjaliza. http://www.theantdaily.com/news/2013/11/07/poser-over-utusans-glc-bashing