Proton’s market share slid in March to 8.1% resulting in a YTD market share of 20.6%.
3) Honda sold a total of 3.3K units (+87% MoM, -62% YoY) in March, and in term of sales of non-national marques, it was the outperformer for the month. We believe that this was due to the pent-up deliveries after resolving the pricing approval issues that lasted for more than four months.
However, we deem this to be only temporary. We expect a lower demand moving forward with the upward price revision of 5–9% due to the changes in the tax structure for Honda’s CKD products. Honda’s current market share of 10.5% YTD puts it in third place behind national carmakers Proton and Perodua.
4) Toyota sold a decent 2.8K units (-30% MoM, -53% YoY) in March. The substantial 53% YoY drop was due to a high base in 2019, when the group’s mainstay, the Vios 2019, was just launched, leading to a higher sales volume. UMWH management said that Toyota’s top three best-selling models for the month were the volume-driven Vios, Yaris and Hilux, comprising about 74% of its total sales.
Our checks with UMW revealed that the group’s aerospace division has obtained the necessary approvals for a 24-hour operation of its facilities. This will mitigate the lower revenue from the temporary halt of fan cases production in the first two phases of the MCO.
5) Nissan recorded a multi-year low sales volume of 0.3K units (-68% MoM, -84% YoY) in March. We strongly believe the declining performance was due to Nissan’s unattractive product line-up, uncompetitive pricing and a lack of new launches. We note that the Serena S-Hybrid sold 0.1K units for the month. 6) Mazda posted a sales volume of 0.5K units (-53% MoM, -48% YoY) in March. In a recent conference call with the BAuto, the management highlighted that it is not in a hurry to restart its Inokom production plant due to the Covid-19 pandemic. The group plans to wait until the number of daily new cases taper to a pre-MCO low before resuming operations.
Source: AmInvest Research - 30 Apr 2020
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Created by AmInvest | Nov 21, 2024