Yong Tai Berhad (YTB) is on the brink of something big. With a new collaboration with Sichuan Tourism Investment Group and the excitement around their tourism ambassador, Fan Bingbing, this is a stock you don’t want to miss out on.

Here’s why YTB is set to be a game-changer in Malaysia’s cultural tourism sector and a potential goldmine for investors:

(Snapshot of the star.)

YTB has teamed up with STIG, a major state-owned enterprise from Sichuan, China. This partnership is all about revamping the Encore Melaka theatre, an iconic cultural spot in Melaka. With shows starting again in July 2024, the goal is to fill 70% of the seats within six months. STIG brings a ton of expertise in managing and promoting cultural tourism, which means Encore Melaka is in good hands.

Encore Melaka isn’t just any theatre. Designed by Wang Ge from the Beijing Institute of Architectural Design and built by Joinus from Hangzhou, it boasts a 360-degree rotating auditorium, high-tech audio systems, 3D video mapping, and stunning special effects. Its unique design symbolises the blend of Eastern and Western cultures, making it a top attraction in Melaka.

Adding to the excitement, international superstar Fan Bingbing is now the tourism ambassador for Melaka. Her star power is expected to draw huge crowds to Encore Melaka, boosting its popularity and ticket sales. With Fan Bingbing on board, YTB is set to turn heads and attract tourists from all over.

The Malaysian government is backing this up with strong support. From December 2023, Chinese tourists can enjoy a 30-day visa-free entry to Malaysia, which is expected to bring in a steady flow of visitors. Plus, 2024 has been declared “Visit Melaka Year,” aimed at promoting the state’s rich cultural heritage and drawing even more tourists.

Financial Upside and Future Growth

YTB’s partnership with STIG ensures top-notch management and marketing for Encore Melaka. This collaboration also addresses past management issues, setting YTB on a path to success. By teaming up with a prestigious artist college for performers, YTB has created a cost-effective model that ties expenses to ticket sales, making this project financially sustainable.

Why You Need to Look at YTB Now

Star Power. With Fan Bingbing as the tourism ambassador, Encore Melaka is set to attract huge crowds.

Strategic Partnership. STIG’s expertise will drive tourist traffic and ensure smooth operations.

Government Support. Visa-free entry for Chinese tourists and the “Visit Melaka Year” initiative will boost visitor numbers.

Unique Cultural Asset. Encore Melaka’s high-tech design and unique cultural offerings make it a standout destination.

Profit Potential. The revamped Encore Melaka is expected to turn YTB into a highly profitable company.

Conclusion

Yong Tai Berhad is poised for a major turnaround. With strategic partnerships, government support, and the star power of Fan Bingbing, YTB is set to become a highly profitable player in Malaysia’s cultural tourism scene. This is a golden opportunity for investors to get in on the ground floor of something big!