Out-of-home (OOH) advertising in Malaysia has been a popular marketing strategy for businesses looking to reach consumers while they are on the go. OOH advertising includes advertisements placed in public places such as billboards, bus shelters, and transit systems.

In recent years, OOH advertising in Malaysia has seen significant growth. According to a report by the Outdoor Advertising Association of Malaysia, OOH advertising revenue in Malaysia reached MYR 461 million (approximately USD 113 million) in 2019, a 6.5% increase from the previous year. The report also showed that digital OOH advertising, which includes LED screens and digital billboards, made up 35% of total OOH advertising revenue in 2019.

One of the main reasons for the growth of OOH advertising in Malaysia is the increasing use of mobile devices. With more people using their phones to access the internet and social media, businesses are turning to OOH advertising to reach consumers through their devices. For example, OOH advertisements often include QR codes that can be scanned with a smartphone to access additional information or promotions.

OOH advertising is also popular in Malaysia because it allows businesses to target specific demographics and locations. For example, a restaurant chain may place advertisements near busy transportation hubs to reach commuters, while a clothing store may advertise near shopping malls to reach potential customers.

While OOH advertising can be an effective marketing strategy, it is important for businesses to carefully plan their campaigns. This includes choosing the right locations for advertisements and creating eye-catching designs to grab the attention of consumers.

In conclusion, OOH advertising in Malaysia has seen significant growth in recent years, thanks to the increasing use of mobile devices and the ability to target specific demographics and locations. By carefully planning their campaigns, businesses can effectively reach their target audience and drive sales through OOH advertising.