According to a recent study by PHD Malaysia, Malaysia’s mobile penetration has reach 136% in 2015 with at least 47% of them using their smartphones to shop online. Mobile shopping and m-commerce is changing the retail landscape and brands are now struggling to get their voices heard. Shopee is a mobile first social marketplace where everyone can browse, shop and sell, leveraging on the rise of m-commerce trend. Ian Ho, Shopee’s Regional Managing Director on how they operate in this seemingly crowded space.