Have you ever noticed that after you’ve purchased something online, you start seeing ads for the item you purchased all over the sites your browse. For you, these ads may be an annoyance because you’ve already purchased them but for brands, these are wasted ad dollars. Understanding online customers requires significant time and investment. The Malaysian and Southeast Asian brands tends to look at online for one purpose alone: performance. But online has so many more applications beyond performance media, one of which is programmatic advertising. Delivering the right ad, to the right person, at the right time, through the right channel. We speak to Stephen Tompkins, Vice President of Operations Southeast Asia for Publicis Media to find out more.