During moments of economic challenges, the obvious response is that of tightening the belt and cutting cost. However, what is the cost of cutting cost? Before organizational leaders become "trigger-happy" and start cutting anything and everything (and everyone), it is important to take a step back and consider clarifying our "cause" for existence. When times are tough, it is not what we sell that will tide us through the storm but what we stand for. In this session, Joseph Tan from Leaderonomics discusses the factors to consider before you start cutting cost at the expense of your company's cause.