The speed and magnitude of smart device and cloud based app usage has been exponential over the last few years, indicating that the application of the mobile is undoubtedly here to stay. As we, consumers, continue to embrace digitalisation, from the use of connected cars to smart cities, is there a need to slow down? What does this really mean for privacy? Today, we have Sebastian Barros, Head of Engagement Practice from Ericsson Malaysia, here to tell us the main drivers towards a digital life and what this indicates for consumers.