Southeast Asia is expected to experience a slow growth over the next 5 years for Pay TV operators, even more so in established markets like Hong Kong, whereby pay TV subscribers are expected to decline. This is partly because of the availability of OTT services in the region like iFlix, Netflix, Viu and many more have made progress in capturing viewers. So what happens then to pay TV or traditional TV stations? How are they making this transition and capitalising on the rise of OTT? We speak to Steve Davis, Vice President and General Manager APJ for Ooyala, a company that harnesses the power of big data to help broadcasters, operators and media companies build more engaged audiences and monetisation.