We’ve all heard the inspirational quote “Simplicity is the key to success”. But for some, achieving simplicity is the hardest task of all. Take CRM softwares or Sales Management Application, achieving simplicity in this may be considered as a weak tool or platform but that’s all about to change. Natalie Sit, CEO of Acestar, a local IT company here in Malaysia that’s dedicated in achieving simplicity talks about her vision and plans to disrupt the traditional CRM solutions.