BFM Podcast

Facebook Knows When You’re Lonely

Tan KW
Publish date: Mon, 13 Feb 2017, 06:37 PM

Andrew Gnananantham, Lazada Malaysia

13-Feb-17 14:30

 

Valentine’s Day is obvious and straightforward for brands to market their products for couples to splurge. But what’s difficult to track are the lonely people and Facebook has the answer to this. Last week Facebook published a guide on their blog for brands on how to get their marketing messages to resonate with newly single people.

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