The appetite for digital content has been growing in Malaysia, triggered by the availability and affordability of handheld devices alongside a demand for alternative sources of entertainment. Customer experience has also radically transformed by this growth and while this shift presents a tremendous opportunities for media and broadcasters, eCommerce businesses and technology providers, it also present a huge challenge. Just how do you consistently deliver the best possible digital experience regardless or device or location? Jaheer Abbas, Regional Director for Southeast Asia and Australia New Zealand for Limelight Networks talks about this.