The four brothers set up three businesses since they started in 2008. First was DIY Printing Supply, a B2B business selling machines and printing materials. In 2010 came their second business called 123cheese Photobooth. They were the pioneer in the photobooth space but it is now a red ocean. Then came Printcious in 2015 after they saw a gap in B2C online customised gift platform. Good news is they recently secured CIP500 funding from Cradle. We talk about their plans to dominate the customise gifting space in Southeast Asia.