Financial Service Institutions or FSIs all over the world are under immense pressure to stay competitive by adding new, consumer friendly digital services. In an already competitive marketplace, the need to innovate has never been more important. Yet, a recent Forbes report showed that only a handful of enterprises, about 6% of them, are currently capable of seeing the entire breadth of their customer’s experience. Clearly, there is a gap to be filled. And to learn about it, on the show is Steven Totman, Big Data Evangelist and Financial Services Industry Lead at Cloudera.