BFM Podcast

Frozen Foods With A Tasty Twist

Tan KW
Publish date: Thu, 20 Apr 2017, 03:27 PM

Cindy Gan, Aisbox | Peter Fernandez, Aisbox

20-Apr-17 12:55

 

The idea of reheating frozen food isn't new by any means, but those preserved meals don't exactly scream "delicious" either. Aisbox, a brand started by three mothers with a ton of traditional family recipes between them, aims to change that perception. While the texture and nutritional value of these meals are retained once frozen, the flavor itself comes from homemade, much-loved family recipes that have been passed down through generations. We speak to the people behind Aisbox about their progress, the feedback, as well as potential goals of popping up on more supermarket shelves.

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