BFM Podcast
The Best Marketing Case Study Ever
David Meerman Scott
09-May-17 11:15
Angeline Teh managed to sit down with marketing guru David Meerman Scott who followed the US Presidential Election for 18 months. He explains the very different methods in which the candidates communicated with their potential voters, how he managed to get a selfie with Hillary Clinton and how, according to him, the campaign was the ‘best marketing case study ever’.
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This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....
