BFM Podcast

Sony is Cool Again

Tan KW
Publish date: Tue, 11 Jul 2017, 01:42 PM

Satoru Arai, Managing Director, Sony Malaysia

11-Jul-17 12:15

 

Just three years ago Sony was on the ropes and had lost its mojo. After a successful turnaround, Sony  it is looking to the future with new innovative products and  a marketing strategy focusing on customer experience. The Managing Director of Sony Malaysia, Satoru Arai tells us why Sony is cool again.

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