Jon Lai became an entrepreneur when he was just 14, selling carnival tickets, and has never looked back. He dabbled in all kinds of businesses, and at one point even found himself selling sports bras! Today, he’s the co-founder of active lifestyle-wear, Jonlivia, a brand name that he’s cultivated to become synonymous with style and performance. He’s also grown the company from a team of a two to 18 over the last two years, boasting an estimated turnover of RM3 million a year. We speak to Jon about survival in the active lifestyle-wear segment, his plans to break stereotypes in the industry and the Jonlivia of the future.