In the new digital economy, traditional ways of running a business are swiftly becoming outdated. Disruption is happening across every sector. If large businesses do not make efforts to innovate their own business - someone else will. One way to start embracing digital adoption is through collaboration with digital companies, adopting the right culture in the organisation to drive productivity. We speak to Muhundhan of MDEC and Jordan of Rainmaking Innovation about making their way into digital adoption.