The Sarawak Convention Bureau aims to position Sarawak as the main international business events destination. Together with TruEvents, they have created a campaign called “Redefining Global Tribes” to promote global inclusivity for business events worldwide. Amelia Roziman, the COO of the Sarawak Convention Bureau, and Terence Lim, director at Borneo TruEvents, speak about the “Tribal Warrior Challenge” obstacle course they’ve organised in the spirit of their campaign, and why Sarawak should be internationally recognised for business events.