As we live in the 21st century, data has become crucial to almost every industry today. Some have even turned data into an entire business, think Google and Facebook. So data is obviously king but collection data has changed tremendously over the past few years and will keep changing in the future. Some are still struggling with tedious manual labour on data collection and some have resorted to AI. One of the is Dattel and here with me today is Hamdi Mokhtar, Director of Information Strategy for Dattel to talk about data collection of the past, the present and why it’s not working entirely and the future.