Crowdfunding is a concept that at first glance seems risky, both from the project creator and project funders’ perspectives. But what if, in supporting a project, you were guaranteed an incentive or reward? Umadx is a crowdfunding platform that operates on the philosophy that giving works both ways. Founder & CEO, Richard Ko talks about the two-tier crowdfunding model and the intricacies of Asian crowdfunding culture.

Produced by: Christine Wong