BFM Podcast

The Power Of Publicity Stunts

Tan KW
Publish date: Fri, 28 Sep 2018, 03:49 PM

Arvindh Yuvaraj

28-Sep-18 11:30

Crafting and executing an effective publicity stunt isn’t just expensive and time-consuming, it’s also extremely tricky and has a potential to backfire on the company. But when a publicity stunt succeeds, its virality can have long-lasting positive effects on a brand.

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