Tan May Lee, Perspective Strategies

19-Mar-19 11:30

Change in the media landscape is constant, and this extends to the PR industry, which is no longer viewed as just a subset of marketing. PR agencies now need to go beyond traditional tactics as there is no longer a “one-size-fits-all” approach to supporting business goals. What is the future of PR, and how do we up the speed and get ahead of the curve? We discuss.

Produced by: Audrey Raj

Presented by: Audrey Raj