BFM Podcast
Why You Can't Trust Surveys
Richard Bradbury | Jeff Sandhu | Christine Wong
21-Mar-19 12:59
Many companies use surveys to gather data about product quality, potential demographic, or their standing amongst competitors - and hypothetically, this data should be the best way to get objective feedback, right? Turns out that the very nature of surveys in the present day means you can’t trust them at all.
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This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....
