BFM Podcast

April Fools', From A Marketing Perspective

Tan KW
Publish date: Mon, 01 Apr 2019, 02:53 PM

Audrey Raj | Arvindh Yuvaraj | Freda Liu

01-Apr-19 14:50

Every year, big brands try to outdo each other with clever April Fools’ pranks. When done right, these pranks enter a (sort of) pop-culture zeitgeist and can have incredible shelflife, making them a marketer’s dream.

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