BFM Podcast
The Business of Selling Mickey Mouse To Adults
Richard Bradbury | Arvindh Yuvaraj | Freda Liu
05-Apr-19 15:20
Mickey Mouse may be a cartoon character, but his appeal isn’t limited to just children. Adults all over the world buy Mickey merchandise, from t-shirts to watches, making the Mouse an icon for all ages. We discuss the role marketers play in the iconography of cartoons, the business of nostalgia, and the reason adults have handbags with “hidden Mickeys” on them.
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