JPMorgan Uses AI To Write Better Ads | I3investor

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JPMorgan Uses AI To Write Better Ads

Tan KW

Publish date: Tue, 20 Aug 2019, 03:06 PM

20-Aug-19 12:45

JPMorgan

JP Morgan Chase, the largest bank in the US, has started using AI to craft better, more effective ads. Apparently the use of algorithms and data analytics has produced copy and marketing material with a higher conversion rate than those written by their human counterparts.

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