BFM Podcast

Does Black Friday Hurt Business?

Tan KW
Publish date: Sat, 30 Nov 2019, 06:53 PM

Hans-Peter Ressel, Founder & CEO, Momentum Commerce

29-Nov-19 19:05

Does

An article on Quartz argues that sales like Black Friday attract mainly low-value customers with low brand loyalty. But Hans-Peter Ressel, former CEO of LAZADA Malaysia, thinks that it's crucial for businesses to engage in these sales events.

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