BFM Podcast

Data: Understanding Travel Like Never Before

Tan KW
Publish date: Fri, 13 Dec 2019, 11:41 AM

Kurt Weinsheimer, Sojern

13-Dec-19 10:00

Data:

Data has always driven the travel scene. With more ways to harness data today than ever before, merchants and service providers are understanding their customers on levels that wasn’t possible before. We speak to Kurt Weinsheimer of Sojern about the right way to use data, customizing solutions for different clients, and challenges faced by those translating data into something that’s easily understandable.

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