BFM Podcast

Decade In Review - The Search For Trust

Tan KW
Publish date: Thu, 19 Dec 2019, 12:50 PM

James Lyne, Chief Strategy Officer for Consider iProspect

19-Dec-19 11:00

Decade

rust. Over the last 10 years, our trust with digital platforms have been rocky. From the birth of social media with the promise of keeping family and friends closer that eventually drove us apart with political agenda. In this episode, we take a look into how against the backdrop of fake news, digital disruption and questions over brand safety, where consumers have more choice than ever, its companies that focuses on credibility and reliability that will rise to the top. The search for trust in the digital economy as we move into the new decade.

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