BFM Podcast
Break Rules. Be A Challenger Brand.
Kiron Kesav, PHD Malaysia
07-Jan-20 11:00
20 years after the concept of ‘Challenger Brand’ was coined, we’re beginning to see a new wave of challengers in the market. These are the brands that connect with you. They are disruptors, the ones that challenge the status quo and the brands that continue to lead progress. How can your brand aspire or position itself to be a challenger? We discuss.
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This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....
