Jon-Paul Best, Head of Media at Nielsen Media Malaysia

05-Aug-20 12:00

There’s so much content on TV now to keep us entertained, yet for some reason TV has taken a more “antisocial” turn. With the pandemic separating us and with streaming services releasing full seasons at a go, watercooler chat has declined, and there seems to be nothing significant to see on TV anymore. And with more ways to consume entertainment, the social aspect of TV is on the decline.