BFM Podcast

Retail Familiarity is Key During a Pandemic

Tan KW
Publish date: Mon, 30 Nov 2020, 03:17 PM
Tan KW
230,461

Dr Eugene Tee, Associate Professor in Psychology, HELP University

30-Nov-20 12:00

Retail Familiarity is Key During a Pandemic

During a pandemic, we buy what we know. While this may seem like simple psychology, it has actually caused a number of anomalies in retail trends around the world - like, how can there be a surge in fast food sales when there’s also proof that consumers are eating healthier during the pandemic? Both can be right, and it all boils down to retail familiarity.

Discussions
Be the first to like this. Showing 0 of 0 comments

Post a Comment