Dr Eugene Tee, Associate Professor in Psychology, HELP University

30-Nov-20 12:00

During a pandemic, we buy what we know. While this may seem like simple psychology, it has actually caused a number of anomalies in retail trends around the world - like, how can there be a surge in fast food sales when there’s also proof that consumers are eating healthier during the pandemic? Both can be right, and it all boils down to retail familiarity.