BFM Podcast
大将「柑你拿」危机关谁的事？- 大马雷点爆多的文创市场
14-Jan-22 16:00
农历虎年倒数两周，尽管疫情横行，也挡不住我国华人同胞过节的心与期待。
本想着帮衬着文创作坊，在自家官方渠道上架文创商品——一个帆布包；大将出版社却因此引发一场「失格」的社媒审判。被冠以「粗俗」、「败坏风气」的骂名，大将出版社顿时成为了堕落与偏离文化高位的众矢之的？
除了我国文创市场的观察与探究；这波公关危机处理有否「大将」之风？
『本周财今』——大将出版社社长周若鹏、品牌顾问林韦佳，现身「柑」苦谈。
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