05-Apr-22 12:00

Vernon Chua, CEO, Innergia Labs

At some point, you've probably gasped at the fact that your favourite ‘teh tarik' is now RM2.50 instead of RM2. Price hikes are a normal part of inflation and a fluctuating economy, and this year, the transition towards endemicity is further complicating things. While surges in prices are understandable, it doesn't make it any easier for consumers. Where else can we expect to pay more for our usual goods? Will prices ever come down? And can retailers carve a niche by keeping prices steady?

Image Credit: Shutterstock | Rujirat Rithmana